- Late Stage Strategy - J And D Associates

Late Stage Strategy

Client Issues:

• What is the optimal product configuration to best leverage the market opportunity?
• What is the relative importance of various product attributes?
• What is the minimal acceptable level of performance for each of these attributes?
• How should we identify and target our key customers?
• What are the relative sizes of these segments?
• What are the opportunity priorities?
• What is the optimal positioning for our new product and how should this vary by segment?

Case Study:

• Clinical decision support model incorporating 'trade-off' analysis
• Lifecycle management tool incorporating forecasting model