- J&D & ADSAM - J And D Associates

J&D Associates Measures Emotional Response with ADSAM® Deal.

Pharmaceutical specialist J&D Associates, the decision support consulting company, announced today that it has struck a licensing deal in Europe for ADSAM®, the proprietary emotional response measurement technique.  ADSAM® utilizes a simple, visual analog scale designed to capture respondents' emotional response to stimuli. The nonverbal ADSAM® emotional response measure enables researchers to understand and assess emotional connections, motivators, needs and barriers that factor into the market environment. The instrument uniquely provides a measure of a respondent's immediate reaction, undiluted by rationalization. The emotional response is an important factor that aids in understanding attitudes, preferences and behavior.

J&D Associates and ADSAM® has agreed the license to cover all EU countries initially. Managing Director Santanu Das explained the rationale for the deal: "We are continuing the company strategy of developing and licensing proprietary techniques which offer distinct advantage to the company's client base. We already have a number of proprietary techniques, and we're always looking to add more where we can find techniques which will provide clear advantage for our clients - and ADSAM® certainly fits that description."

The company confirmed that they have already undertaken a number of studies using the novel emotional response technique and that the clients involved have clearly been delighted with the results, coming back to conduct more studies specifically because of ADSAM®.

Santanu also outlined the methodological advantages of the technique stating that: "For qualitative research the advantage of ADSAM® is that it can be easily executed in a 60 minute IDI - each exercise only takes 30 seconds to complete. On the quantitative side it can be completed very efficiently and deliver more robust and usable emotional segments which feed into segmentation analysis and/or message optimisation studies to aid decision making."

J&D Associates is a decision support consultancy that applies an integrated approach in the areas of Licensing, Clinical Decision Support, Launch Strategy Planning, Product Development, Commercialisation and Forecasting. The company was founded by partners Santanu Das and David James in 2005 in the UK. For more information contact Scott Davies, Marketing Director at J&D Associates on 0207 170 4097, sdavies@janddassociates.com.  For more information on ADSAM® please view website www.adsam.com and/or contact Dr Jon D. Morris, Ph.D ADSAM CEO, Professor University of Florida, (352) 371-3737, jonmorris@adsam.com